Privacy policy
Last updated: 12 November 2026
HoteliersDirect ("we") lists hotels' direct-booking offers for travellers, linking back to each hotel. This policy explains what information we handle and why.
Information we handle
Hotels. We use hotels' publicly listed business contact details (for example a reservations email address and website) to send offer requests. We keep the replies and newsletters hotels send us, and the offer details in them: dates, prices, inclusions and terms.
Travellers. If you email us to request an offer, we keep your message and email address to pass your request to the hotel and reply to you.
Deal alerts. If you ask for deal alerts, we keep your email address, the destination you chose, your language and the time you signed up. We send one email to confirm your address (double opt-in), and alerts only after you confirm. Every alert email has an unsubscribe link, and you can also ask us at [email protected] to delete your address.
Saves. When you save an offer to your trip, your browser keeps it locally. We also add one to an anonymous counter for that offer ("saved by N travellers"); no personal data is sent or stored for this.
Website visitors. Our site is a static website. We don't use advertising cookies or tracking pixels.
How we use it
- To ask hotels for offers and for permission to share them.
- To list offers hotels publish on their own websites (facts only, with a link back), and offers hotels have agreed we may share from their newsletters or emails. We never publish private quote links or hotel staff names. Hotels can remove any listing instantly.
- To respond to travellers' requests.
Our legal basis is our legitimate interest in running a direct-offers service and, for offers not already public, the hotel's agreement.
Google user data
Our software uses the Gmail API only to read and send email in HoteliersDirect's own Gmail account, which receives mail sent to our addresses. We don't request access to anyone else's Google account. HoteliersDirect's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We don't sell this data, use it for advertising, or share it with third parties except as needed to provide the service (for example, an AI model provider that processes emails to extract offer details, under terms that don't allow it to train on that data).
Google reviews
Where a hotel has a Google listing, its rating and reviews are loaded directly from Google (Maps JavaScript API) into your browser when the rating or the reviews section scrolls into view; until then no request is made to Google for this. Google then receives your IP address and browser details under Google's privacy policy. We don't store, copy or proxy the reviews.
Sharing
We don't sell personal information. We share a traveller's request with the relevant hotel only when the traveller asks us to.
Retention
We keep correspondence for as long as it's useful for running the service, and remove expired offers from our site.
Opting out and your rights
Hotels can stop all emails from us by replying "remove", and we'll add the address to our do-not-contact list. Anyone can ask to see, correct or delete information we hold about them by emailing [email protected]. You can also complain to your data protection authority (in the UK, the ICO).